Normcore style

Low-key bag designs for everyday life but with good organization + build quality.

How to make your decision

1

PRICE EXPECTATIONS

Expect to pay $100-300+ for thoughtful makers + legit materials.

2

LOOK & FEEL

Click on the bags you like below to watch the video and get an informed look.

3

KEEP NOTES

Keep a list of what bags interest you and what you like/dislike to help you make your final decision.

Now available in the upgraded

Now available in the upgraded "Synik" version. (Watch the vid.)

Intuitive organization. Intuitive organization.

Intuitive organization.

USA build, materials and details. USA build, materials and details.

USA build, materials and details.

Some love it. Some hate it. All respect it. #dads Some love it. Some hate it. All respect it. #dads

Some love it. Some hate it. All respect it. #dads

Dad Bag Epic™

Tom Bihn Synapse/Synik

One of the internet's most beloved backpacks due to its accessibility, organization, build quality and capacity. Dad-bag looks tho. view bag

Kind of a solid, standard, utilitarian aesthetic. Built really well with solid, classic materials. Kind of a solid, standard, utilitarian aesthetic. Built really well with solid, classic materials.

Kind of a solid, standard, utilitarian aesthetic. Built really well with solid, classic materials.

In use you find the organization and pocket sizes are great on this bag. In use you find the organization and pocket sizes are great on this bag.

In use you find the organization and pocket sizes are great on this bag.

The insides are simple, but not without decent organization. The insides are simple, but not without decent organization.

The insides are simple, but not without decent organization.

Upgraded Classic

Greenroom136 Rainmaker Backpack

An extremely solid everyday backpack suited for carrying lots of gear or compressing down to a minimal daily carry haul. One of my favorite all-around bags. view bag

Simple, clean looks, but super functional. Simple, clean looks, but super functional.

Simple, clean looks, but super functional.

Comfy straps, some air channels on the back. Comfy straps, some air channels on the back.

Comfy straps, some air channels on the back.

15

15" laptop sleeve on the back

Bitchin' top handle. G-hook is the main clasp. Bitchin' top handle. G-hook is the main clasp.

Bitchin' top handle. G-hook is the main clasp.

Front organization pocket. Front organization pocket.

Front organization pocket.

Two great water bottle pockets. Quite expandable. Two great water bottle pockets. Quite expandable.

Two great water bottle pockets. Quite expandable.

New Heritage.

Millican Smith The Roll Pack 25L

Smith the Roll Pack from Millican is a perfect eco-friendly rambler for daily adventures that's built excellently, has plenty of room for your stuff, but still looks good when it's not totally full. view bag

Standard Issue Backpack from The Brown Buffalo

Standard Issue Backpack from The Brown Buffalo

A simple bag with some modern upgrades and excellent materials that will stay useful for years to come. view bag

Low-key, playful aesthetic. Low-key, playful aesthetic.

Low-key, playful aesthetic.

Stowable shoulder straps. #BriefcaseMode #MessengerMode Stowable shoulder straps. #BriefcaseMode #MessengerMode

Stowable shoulder straps. #BriefcaseMode #MessengerMode

Two of my favorite external access pockets.  Two of my favorite external access pockets.

Two of my favorite external access pockets.

Decent capacity. Slim profile.  Decent capacity. Slim profile.

Decent capacity. Slim profile.

External laptop compartment. External laptop compartment.

External laptop compartment.

Slimline. Classic.

Topo Global Briefcase

The Global Briefcase from Topo converts from backpack to briefcase with enough external access and style to be one of my personal favorite daily carry bags. view bag

Lexdray Rome Pack

Lexdray Rome Pack

A classic daypack with plush and delightful materials and designs and some extra room for whatever kinds of bulky things you may need to carry. view bag

Simple aesthetic. Killer durability and external access. Simple aesthetic. Killer durability and external access.

Simple aesthetic. Killer durability and external access.

Expandable rolltop gets you some extra space. Expandable rolltop gets you some extra space.

Expandable rolltop gets you some extra space.

3 external access pockets.  3 external access pockets.

3 external access pockets.

1 Laptop pocket with water sealed zip. 1 Laptop pocket with water sealed zip.

1 Laptop pocket with water sealed zip.

Side zip into the main compartment. #lifesaver Side zip into the main compartment. #lifesaver

Side zip into the main compartment. #lifesaver

Understated looks for such a functional bag. Understated looks for such a functional bag.

Understated looks for such a functional bag.

Durable. Understated. Super capable.

Futures Passport Backpack

The Passport backpack from Futures is a delightful and feature rich everyday carry bag (that's totally doable for minimal travel). view bag

Simple looks. Playful colors. Doesn't look like there's spendy gear inside. Simple looks. Playful colors. Doesn't look like there's spendy gear inside.

Simple looks. Playful colors. Doesn't look like there's spendy gear inside.

Built in camera cube. Front access + side access. Built in camera cube. Front access + side access.

Built in camera cube. Front access + side access.

Front organization panel Front organization panel

Front organization panel

Solid water bottle/tripod holder Solid water bottle/tripod holder

Solid water bottle/tripod holder

Fits 16

Fits 16" laptops

Playful. Easy. Solid.

Brevité Jumper

The Jumper from Brevité is one of my favorite simple, daily camera bags. It can get dirty easy, may not last forever, but it's very delightful to use for small to medium camera setups. view bag